research
wireframes
components
layouts
Overview
Publisher Agents is an AI-powered, agentic experience designed to help users understand, explore, and act on publisher content without leaving the site—while enabling publishers and advertisers to benefit from more relevant, intent-driven monetization.
I worked on this project during my Microsoft AI Monetization internship, where I focused on designing a scalable, brand-aligned AI agent that balances user learning, publisher engagement, and advertiser value.
Problem
Users are turning to LLMs for concise answers, causing
revenue for
media platforms to decline
change
Solution
Introduce a personal agent on publisher websites that personalizes content discovery, answers user questions and pushes relevant ads
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Context
Microsoft AI
change
Monetize Team
change
Problem
Today’s readers feel overwhelmed by
cluttered layouts, confusing
content structures and irrelevant ads
that interrupt their reading flow.
Shifting Behavior
hence, users are pivoting to AI for
faster, clearer answers
Business Impact
But this shift means fewer clicks, shorter sessions, and
falling revenue
for publishers.
How might we bring
AI agents into
content websites
to reshape what
reading and discovery feel like
Interviews
interviewed
users who consume content on publisher websites
Interviews
Readers want
personalized suggestions,
clearer understanding
and
experiences that
anticipate their needs
Features
What do users want?
competitor analysis
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
Feature Conceptualization
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
🧵
Custom content
🔁
Adapt to user
👁️🗨️
Context aware suggestions
How might we bring
AI agents into
content websites
to reshape what
reading and discovery feel like
Direction
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
Direction
personalization of websites
adaptive interfaces, smart nudges, and
contextual support
INTRODUCING
Penny
a publisher agent
Conceptual Direction
Who is Penny?
Why it works
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
Microsoft Experience
