Reet Oberoi Portfolio

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Reet Oberoi

Home

About Me

Resume

Overview

About

An end-to-end case study for app for women going through pregnancy and postpartum recovery

My Role

User Experience Design

Prototyping
Research

Team

UX Designer
Product Manager
Business Analyst

Context

University of Michigan

Tech Innovation Jam is organized by Ross School of Business, School of Engineering and School of Information in the University of Michigan

The Competition

It's a 5 week hackathon designed to mimic a real-world tech team where we pitch a solution to a problem with a business plan to investors

Problem

Users are turning to LLMs for quick, concise answers, causing engagement and revenue on media platforms to decline.

Every woman's journey through pregnancy and post-partum recovery is different. While husbands, family, and friends try to be as supportive as possible, it isn't easy to understand what a woman is going through when they don't understand whats happening half the time. The physical, emotional, and mental challenges of pregnancy and postpartum recovery are compounded by overwhelming conflicting information, mom-shaming, and confusion around resources.

Solution

Introduce a personal agent on publisher websites that personalizes content discovery, summarizes articles, and answers user questions.

Nurturly is a digital platform designed to support pregnant and postpartum women by providing:

Personalized resources tailored to their needs.
Community connections to foster shared experiences and support.
AI-driven assistance for quick answers and guidance.
AI-driven community moderation

Skip to Final Screens

Problem

Users are turning to LLMs for quick, concise answers, causing engagement and revenue on media platforms to decline.

Solution

Introduce a personal agent on publisher websites that personalizes content discovery, summarizes articles, and answers user questions.

Nurturly is a digital platform designed to support pregnant and postpartum women by providing:

Personalized resources tailored to their needs.
Community connections to foster shared experiences and support.
AI-driven assistance for quick answers and guidance.
AI-driven community moderation

Skip to Final Screens

Survey

95% of the women indicated they felt

unsupported

during their pregnancy

and postpartum recovery

How might we design an app for pre-natal and postpartum women to connect with reliable resources and other women going through the same things as them

How might we design an app for pre-natal and postpartum women to connect with reliable resources and other women going through the same things as them

Solution

Make

AI powered features

to solve pain points and curate a

personalised

experience

Trustworthy Companion

Provides answers from verified sources with citations.
Uses natural language
Connects users to experts or community members.

Moderated Community

Flags unreliable content
Removes any hate posts or comments

Personalized Curation

Matches moms based on common ground
Curates personalized resource recommendations

INTRODUCING NURTURLY

INTRODUCING NURTURLY

Chatbot

Helpful chatbot with

trusted answers

Verify with reliable sources to avoid misinformation

Provides various options, allowing users to choose based on their preferences

Tailored suggestions based on user posts and activities, seamlessly integrated across all app features.

Learning

Be okay with

ambiguity

One key lesson I learned was embracing vagueness and uncertainty. At the start, we weren’t sure what to work on, and the ambiguity felt overwhelming. However, as time went on, listening to the experiences of those around us provided clarity and direction. This led us to focus on creating a product that supports women during pregnancy, turning uncertainty into an opportunity for meaningful impact.