research
wireframes
components
layouts
Publisher Agents is an AI-powered, agentic experience designed to help users understand, explore, and act on publisher content without leaving the site—while enabling publishers and advertisers to benefit from more relevant, intent-driven monetization.
I worked on this project during my Microsoft AI Monetization internship, where I focused on designing a scalable, brand-aligned AI agent that balances user learning, publisher engagement, and advertiser value.
Users are turning to LLMs for quick, concise answers, causing engagement and revenue on media platforms to decline.
Every woman's journey through pregnancy and post-partum recovery is different. While husbands, family, and friends try to be as supportive as possible, it isn't easy to understand what a woman is going through when they don't understand whats happening half the time. The physical, emotional, and mental challenges of pregnancy and postpartum recovery are compounded by overwhelming conflicting information, mom-shaming, and confusion around resources.
Introduce a personal agent on publisher websites that personalizes content discovery, summarizes articles, and answers user questions.
Nurturly is a digital platform designed to support pregnant and postpartum women by providing:
Personalized resources tailored to their needs.
Community connections to foster shared experiences and support.
AI-driven assistance for quick answers and guidance.
AI-driven community moderation
Microsoft AI
Tech Innovation Jam is organized by Ross School of Business, School of Engineering and School of Information in the University of Michigan
Monetize Team
It's a 5 week hackathon designed to mimic a real-world tech team where we pitch a solution to a problem with a business plan to investors
Today’s readers feel overwhelmed by
cluttered layouts
confusing
content structures, and irrelevant ads that interrupt their reading flow.
hence, users are pivoting to AI for
faster, clearer answers
But this shift means fewer clicks, shorter sessions, and
falling revenue
for publishers.
How might we bring
AI agents into
content websites
to reshape what
reading and discovery feel like
Readers want
personalized suggestions,
clearer understanding
and
experiences that
anticipate their needs
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
How might we bring
AI agents into
content websites
to reshape what
reading and discovery feel like
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
🧵
Custom content
🔁
Adapt to user
👁️🗨️
Context aware suggestions
INTRODUCING
Penny
a publisher agent
What does Penny Do?
🫂
User’s companion
Learns from user behavior to anticipate needs, creating personalized experiences
💼
Brand representative
Mirror’s the brand’s voice, recirculates its content to keep users in the ecosystem
♟️
Strategic Adviser
It delivers timely, relevant ads without disrupting reading, driving revenue
Competitor platforms have
adaptive interfaces, smart nudges, and
contextual support
🧑🏽💻
User gets
relevant content
🧑🏽💻
User gets
valuable solution
🌐
Publisher gets
engagement
🌐
Publisher gets
commissions
📢
Advertiser gets
better Ad targeting
📢
Advertiser gets
better conversions
Be okay with
ambiguity
One key lesson I learned was embracing vagueness and uncertainty. At the start, we weren’t sure what to work on, and the ambiguity felt overwhelming. However, as time went on, listening to the experiences of those around us provided clarity and direction. This led us to focus on creating a product that supports women during pregnancy, turning uncertainty into an opportunity for meaningful impact.